It is what the market will bear. $2400 is now the high water mark. If Express loses marketshare by not being able to recruit new "A" players combined with "B" and "C" players not seeing the value, they will hurt thier brand. You will see a season where the product on the field is less competitive and being beat by other LI Clubs that have recuited potential "A" express players. A summer tournament season of 2-3 may have the Express faithful scatching thier heads looking for options for the 2014 season. this may be a tipping point for Express. $2400 may secure the more affluent players but not the best players.