True shows that eventually the market who knows lax will push back on grifting. Hogan, CM, .... detest em, love em. These are names in the lax world and they've delivered often. True has never shown a "true" leader as a coach, more running from programs people disliked to promises of better was their bread and butter. I don't think you have to have a name. Like Fyre festival simply listing a product and price is not delivering. Deliver good lax for our boys. That's all. 3k, 5k, 10k. Sure with results.