That bull. It's quite simple. The $12K does matter to these coaches. They looking at $3K-$3.5K they get for getting those multiple kids on the AAU team. Just an FYI. Watch what happens if you child is a super star that does play on their AAU team and high school. Leave the AAU team and watch your superstar become just an average player in their eye. That the real wake-up call to the AAU parents. They won't do it because they know that it is true and they are scared to death to know that the only reason their kid was considered good was because the were paying to hear it. Good luck AAU eventually come to an end. Your wondering where is the return on my 20,30,40K and then and only then you realize there is none except a AAU Trophy for regionals. Which wasn't a actual regional because AAU has multiple leagues and six other regionals where happening down the street from you. The only time you will realize that there is no benefit is when it is over and you see that your 17 year old is being replaced with an 8 year old just like you child replace someone when they finished at 17.